HYUNDAI - INTELLECTUAL BUNDLE
Hyundai came to Glassbox in order to promote awareness for the 2023 Hyundai Tucson across podcasts targeting African American audiences. We included This Is 42 podcasts like the recent 2023 Signal Award-winner in DE&I, Conversations with Coleman, Theories of Everything, and The Heart Speaks, in addition to other off-platform podcasts we are actively building relationships with.
Our podcast hosts brought messaging around the Hyundai Tucson to life by promoting its hybrid tech, stylish design, and generous space to consumers.
- Increase brand awareness & ROAS.
- Established the idea that podcast hosts can tell a more authentic story by trusting them to craft their own ad read in an effort to better connect with their loyal audience.
- Executed extensions on social media and other unique added-value strategies and channels