Podcasts

Brands Love Podcasts

…and so do Consumers!

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Activate your brand today with our portfolio of passionate Creators producing authentic podcast content at scale.

Hands down, podcasting is one of the most exciting emerging channels for brands to advertise across. Beat your competition by investing in this influential on-demand format where consumers spend their time.

Brands we’ve worked with

Group 52

Podcast consumption is on the rise.

73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021.

Source: The Infinite Dial, 2022

Group 64

You have listeners’ full attention.

Listeners think of their favorite podcast hosts as friends, with 81% of listeners saying they pay attention to podcast ads more than they do to radio, TV commercials, billboards, or even digital ads on social media.

Source: Buzzsprout, October 2022

Group 45

Listeners buy products from podcast ads.

Because podcast hosts are influencers in their own right, an amazing 69% of listeners say that podcast adverts introduced them to new products or services.

Source: Impact Plus, 2022

Biggest Podcast Spenders by Category.

  • 1. Retail D2C
  • 2. Arts/Entertainment & Media
  • 3. Financial Services
  • 4. Business to Business
  • 5. Consumer Packaged Goods
  • 6. Health & Wellness

Brand Case Studies

Heineken

With professional soccer back, Heineken partnered with us to celebrate loyal soccer fans everywhere with a crisp, refreshing Heineken. Working with some of the world's leading soccer podcasts, we created compelling host read ads that weaved Heinekens unique story with each host's love for the game and a cold Heineken to deliver the win.

Activate your brand today with our network of passionate creators producing authentic podcast content.