Podcasts

Brands Love Podcasts

…and so do Consumers!

Activate your brand today with our portfolio of passionate Creators producing authentic podcast content at scale.

Hands down, podcasting is one of the most exciting emerging channels for brands to advertise across. Beat your competition by investing in this influential on-demand format where consumers spend their time.

Brands we’ve worked with

Podcast consumption is on the rise.

73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021.

Source: The Infinite Dial, 2022

You have listeners’ full attention.

Listeners think of their favorite podcast hosts as friends, with 81% of listeners saying they pay attention to podcast ads more than they do to radio, TV commercials, billboards, or even digital ads on social media.

Source: Buzzsprout, October 2022

Listeners buy products from podcast ads.

Because podcast hosts are influencers in their own right, an amazing 69% of listeners say that podcast adverts introduced them to new products or services.

Source: Impact Plus, 2022

Biggest Podcast Spenders by Category.

1. Retail D2C
2. Arts/Entertainment & Media
3. Financial Services

4. Business to Business
5. Consumer Packaged Goods
6. Health & Wellness

Brand Case Studies

BUTCHERBOX - 20x GLASSBOX POD BUNDLE

ButcherBox, a tier-one meat subscription provider, partnered with Glassbox and 20 exclusive Glassbox podcasts in Q4 2023 in an effort to engage meat lovers and drive large-scale subscription sign-ups.

Sign-ups from our podcasts out-performed ButcherBox’s Customer Acquisition Cost target. Additionally, thanks to our partnership with Podsights, we were able to provide granular conversion metrics on a per show basis, execute meaningful optimizations, and inform 2023 media plans.

Deliver within or under Customer Acquisition Cost target
Drive meaningful subscription purchases and track performance on a per show basis
Leverage data insights to inform future buys

HYUNDAI - INTELLECTUAL BUNDLE

Hyundai came to Glassbox in order to promote awareness for the 2023 Hyundai Tucson across podcasts targeting African American audiences. We included This Is 42 podcasts like the recent 2023 Signal Award-winner in DE&I, Conversations with Coleman, Theories of Everything, and The Heart Speaks, in addition to other off-platform podcasts we are actively building relationships with.

Our podcast hosts brought messaging around the Hyundai Tucson to life by promoting its hybrid tech, stylish design, and generous space to consumers.

Increase brand awareness & ROAS.
Established the idea that podcast hosts can tell a more authentic story by trusting them to craft their own ad read in an effort to better connect with their loyal audience.
Executed extensions on social media and other unique added-value strategies and channels

BETTERHELP - SLEEP COVE

BetterHelp, the premier online therapy provider, has partnered with Glassbox and our Sleep Cove podcast throughout 2021, 2022, and now 2023 as part of a larger effort to promote their service to listeners looking to improve their sleep and meditation habits.

Our podcasts have performed well for BetterHelp and have established Glassbox as a core part of their media plan.

Increase brand awareness & ROAS.
Drive large-scale sign-ups and conversions for their award winning mental health service
Extend brand and drive new awareness opportunities and talking points

Built by experts

Glassbox Media was created by established media veterans who founded and grew the largest online video network in the United States, Giant Media

Activate your brand today with our network of passionate creators producing authentic podcast content.

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