Our Process Page

Our Buying Process

Podcast advertising is typically executed in either editorial or programmatic formats. Glassbox focuses on the high value side of the market and works directly with show hosts to deliver editorial content that will enhance our brand client's reach and awareness.

These are done by both read outs and editorial stories delivered by the host or narrator.

Ad Formats

Host Read

Pre-Recorded

These are the most premium of the host-driven advertisements as it requires the ad to function in a truly editorial and creative nature.

Baked In

Host read ads that appear in the newest show episode.

Dynamically Inserted

Host read ads that are cut and inserted across the show catalogue.

Dynamically Inserted

Host read ads that are cut and inserted across the show catalogue.

SIMULCAST
PODCAST
YOUTUBE

Simulcast

Explore the expanding world of podcasts through simulcasts, a format more and more hosts are using to publish their content across both audio and video formats. These are the most premium of the host-driven advertisements as it requires the ad to function in a truly editorial and creative nature.