Our Process
Our Buying Process
Podcast advertising is typically executed in either editorial or programmatic formats. Glassbox focuses on the high-value side of the market and works directly with show hosts to deliver editorial content that will enhance our brand client's reach and awareness. These are done by both readouts and programmatic units delivered by the host or narrator.
Ad Formats
Host Read
Pre-Recorded
These are the most premium of the host-driven advertisements as it requires the ad to function in a truly editorial and creative nature.
Simulcast
Explore the expanding world of podcasts through simulcasts, a format more and more hosts are using to publish their content across both audio and video formats. These are the most premium of the host-driven advertisements as it requires the ad to function in a truly editorial and creative nature.